7 Tips for a Better AdWords Account
January 28th, 2009
Got an e-mail from Google today… here are 7 tips they included for getting the most out of your AdWords account:
- Have at least two ads in each ad group
- Include keywords in your ad text to make those phrases bold
- Have tightly themed ad groups (preferably three or more)
- Set a unique destination URL for each group
- Have at least 50 active keywords in your account
- Focus on 5-15 keywords in each ad group
- Remove keywords with a clickthrough rate (CTR) less than 0.1% in the search network
These may or may not be news to you, but in my experience with using them I think its some very good basic advice for anyone starting out. You don’t have to necessarily follow every one of them, but if you implement the majority of these, you should be well on your way to a successful Adwords campaign 
